Research has always been one of the core factors that should be undertaken prior to launching any project and this applies in design as well. This can be facilitated through perusing past newsletters that were used by the subject company besides holding consultations with the relevant departments. As the common saying goes, the future is defined by the past and your company’s recent changes in various fields such as branding or strategy should reflect in the design of the new newsletters.
When designing and creating a newsletter, three main tools are paramount and they include Indesign, Illustrator and Photoshop. The processes involved are quite simple to those who get a hang of it and here are the easy steps that should help you grasp this. You first begin by arranging the relevant graphics and texts which is facilitated by the layout tool; Indesign. Beginning by creating templates that reflect and match your company’s style can go a long way in making future design tasks less daunting affairs. This helps save time taken up during set up but on the first project, construction of the layouts will indeed set you back some time.
As stated earlier, research is vital and you will need to possess essential information regarding various factors ranging from the type of fonts and colors, company logos and their layout besides the images to be used in the layout. Besides professionalism, skill and creativity, consultation with the relevant departments such as marketing will reduce your workload significantly. As every graphic designer knows, attention to detail is key and it would be in your best interest to enquire for specifications from involved parties to avoid problems or disruptions.
Creating Indesign templates is highly advised for consistency purposes. The templates are known to ease workload especially if you are working for recurring clients whom you regularly work with. Once a specific client returns with a new assignment, all you have to do is switch the basic layout that involves inserting new images and texts using the previously set styles. The created template will use the preset automatic numbering, text styles and colors.
Similar to most professions, the more experienced you get, then the easier the tasks become; on graphic design course, creating a number of templates and documents will enhance your competency and efficiency. This is because your own creativity will be the only input needed with a host of templates, images and logos at your disposal in your arsenal.
The newsletters or articles can be sent regularly as per the client’s needs in the popular word format. This is prior to importing the sent documents into Indesign where layout and styling is involved. Photoshop comes into play wherever imagery is involved and if there will be any changes required, then here is where you can make the necessary adjustments. The Adobe Illustrator comes in handy where diagrams or basic illustrations are required prior to importation to Indesign for further modifications using its standard shape tools. As per the client’s expectations, you will be required to either package the end product which is the flyer, using the package tool or as a PDF which is mostly prefered and much easier.